3W Clinic is a prominent, high-volume South Korean skincare brand owned by XAI Korea, built on the philosophy of merging traditional Eastern herbal medicine with modern dermatological science. With roots tracing back over 30 years to its origins as Dodo Company Ltd.—famous for a Natural Makeup Powder loved by K-pop stars and makeup artists alike—the brand rebranded in the 2000s to focus on affordable, high-quality skincare. By eliminating expensive packaging and heavy clinical marketing, 3W Clinic delivers high-demand, nutrient-rich active ingredients like snail mucin, collagen, pure gold, and cica directly to mass consumers. Today, it is recognized globally as a drugstore K-beauty staple, anchored by cult-favourite products like its lightweight Intensive UV Sunblock Cream.